Brewing Up Creativity
Brewing Up Creativity, hosted by award-winning graphic designer Danielle LaBonté, is a creatively inspiring podcast series that revolves around talking to creatives, entrepreneurs, freelancers, and mentors around the world to promote creativity and create an engaging and inspiring community. Discussion topics vary from discovering passions, creative exploration and journeys, freelancing, running a creative business/studio, talent discovery, creative inspiration, and much more.
Brewing Up Creativity
Aligning With Your Audience Through Creative Copy with Copywriter Kathy Young
In Episode 27 of Brewing Up Creativity, Danielle is joined with Kathy Young, the copywriter and owner of Rekindle Communications.
Breakdown of Episode 27:
- How Kathy got into copywriting and starting her own creative business
- How Kathy niched down into brand messaging and copywriting
- Aligning your writing style to suit your target audience
- Allowing your website copy to sound creative
- Is copy "salesy" or is this a common assumption?
- Advice Kathy would give to her younger self
Find Kathy online:
@rekindle_communications
https://www.rekindlecommunications.com
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