In Episode 27 of Brewing Up Creativity, Danielle is joined with Kathy Young, the copywriter and owner of Rekindle Communications.
Breakdown of Episode 27:
- How Kathy got into copywriting and starting her own creative business
- How Kathy niched down into brand messaging and copywriting
- Aligning your writing style to suit your target audience
- Allowing your website copy to sound creative
- Is copy "salesy" or is this a common assumption?
- Advice Kathy would give to her younger self
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https://www.rekindlecommunications.com
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